Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Buyology has ratings and reviews. Mark said: Summation: by. Martin Lindstrom. · Rating details · 9, ratings · reviews. How much do we. books by martin lindstrom. Lindstrom’s writing 7 New York Time’s best selling books has had an enormous cultural impact not only on how today’s brands are.

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Despite all the valuable information, he never explained how we could apply his theories to ourselves and the world around us. Buyology represents a few interesting insights, but the majority of the book is dedicated to the authors rather large ego.

Does sex actually sell?

He had me going back and forth about whether he is the ‘good guy’ or the ‘bad guy. Can other senses — smell, touch, and sound – be so powerful as to physically arouse us when we see martib product?

To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? The correlation between branding and religion is quite interesting, and so is the idea of “creating rituals” That is where the fMRI detector comes in.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

The agency is creating billboard buuology and is setting up product distribution and a trade show for the company. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles. The lindstrpm was thousands of complaints, sales decreased and, despite none of the customers knowing what the Factor X9 was, some claimed the shampoo no longer worked!


People no longer watch or listen to them, it is simply a break between television shows and movies. In some cases the results were predictable.

Buyology by Martin Lindstrom | : Books

Dec 12, Trena rated it liked it Recommended to Trena by: This book, although a worthwhile read, suffers from an overinflated sense of self-importance. Was this also part of some conspiracy by some advertising company? But if you’re an evil multinational corporation or corrupt government, put the book down and stay out of my head, please! Linddtrom book’s neuromarketing research backs up what is likely already obvious to most marketers. For instance, one part of the book is about rituals.

While the studies provide facts, the interpretation of those facts are easy to argue. Those reading this book for insight into the world of neuromarketing will be disappointed.

By page 16, I didn’t care enough about the subject to keep going.

I think that’s already happening. You cannot just choose to be fearless of high places or to be untempted by sex. Audio CD Verified Purchase. It is written by a branding guru wunderkind though at 38 he will soon stop being a “kind” and I wonder if the “wunder” will stick who got millions of dollars from corporations to sponsor sophisticated brain scans to determine how peoples’ brains respond to different brands.

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In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.


Like a 7 habits seminar or a energetic corporate sales-pitch. O autor Martin Lindstrom fez um bom trabalho nesse livro. By this was down to only lijdstrom.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Published October 21st by Currency first published January 1st Page 1 of 1 Start over Page 1 of 1. I am now going marti blow your mind with the most brilliant, coolest, most insightful bit of research ever. They were then asked to relive an emotional experience had with another human being, and the part of the brain involved was also examined.

This is because our brain subconsciously chooses for us. Using EEG technology, the researchers measured the brain activity of subjects while screening three new television shows: Written like a byology paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.

He also stomps around knee-deep in other fallacies like confusing correlation with causation and changing the definition of his terms such as buyologyy placement” to suit his predetermined conclusions.